The Backroom Sport (Maddux Business Report)

By Bob Andelman
Maddux Business Report June 2008
Cover Story

In the business of luring Super Bowls, communities must nail the brutal politics of pro football, tackle the gentle embrace of team owners, try a quarterback sneak with free golf, and, most of all, pound the importance of patience.

Tampa Bay hosted its third Super Bowl for the National Football League in 2001 and by all accounts performed magnificently. But then it was back to the end of the line and the re- start of the unofficial eight-year city rotation.

Opportunity came knocking – sort of – in October 2004, when the area was invited to Chicago to bid for the 2008 Super Bowl against Phoenix, Washington, D.C., and Miami.

“We lost that bid to Phoenix,” recalls Paul Catoe, president of Tampa Bay & Co., the Tampa convention & visitors bureau. “We kind of knew going in that we would lose that. The NFL invites you to the table; we felt good about being invited. But we knew we were there to be one of the competing cities. It was told to us that Phoenix, which just got a new stadium, was going to get that.”

Still the Super Bowl Task Force summoned an all-star squadron for its presumed futility, including General Tommy Franks and Outback Steakhouse co-founder Chris Sullivan.

A year and a half later, Tampa Bay took the NFL’s call again. Going into the May 2005 dog-and-pony show for the 2009 Super Bowl, the invitation list also included Miami, Atlanta, and Houston.

“We felt we were seeded higher this time; we felt we were No. 2,” Catoe says. “But we thought it was going to Atlanta. They had committed millions to their stadium. Their owner, Arthur Blank, the co-founder of The Home Depot, was very impressive. We thought they would get the nod. We thought Miami was there for window dressing because they had already been awarded the 2007 Super Bowl. Houston had the Super Bowl in 2003; we didn’t think they’d go back to Houston so soon. Our competition was Atlanta, the favorite son. We thought with Arthur Blank’s personality, that they would win.”

But Tampa Bay’s business, civic, and governmental leaders nonetheless chose to put their best foot forward and take a whack at the billion-dollar pigskin piñata.

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All stories and interviews (c) 2008 by Bob Andelman. All rights reserved. Some stories may appear in unedited versions that are different from their print counterparts.

"Mr. Tampa Bay: Lee Roy Selmon scores with food, football and business" (Maddux Report)

Who else but hall-of-famer Lee Roy Selmon has his name on a restaurant chain and an expressway?

And, oh yes, his mama's cake is to die for.

By Bob Andelman
Maddux Business Report
August 2007
Cover Story

Dessert.

A palate-cleansing, sweet treat at the end of a delicious southern meal of lip-smacking, hickory-smoked, Hall of Fame Ribs is the closest evidence of even a minor difference of opinion that Lee Roy Selmon will admit to in his relationship with the men and women responsible for the day-to-day operations of "Lee Roy Selmon's All-American Grill," the seven-unit chain that bears his name.

"There was a certain cake item I thought would be nice to put on the menu," says the once fiercely competitive, now retired Tampa Bay Buccaneers' defensive end.

He really doesn't want to talk about it, as if doing so would be disloyal. He won't say what kind of cake it is, exactly, on the record, except that his mother made it back in Eufala, Oklahoma, for him and his eight siblings. And it was "delicious."


Bob Andelman asks Lee Roy Selmon to predict the

University of South Florida Bulls 2007 season in July




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